Pursuing Quality and Our Brand

Trust and Quality were essential components of any Brand Soul and Vision we developed. Trust and Quality were such an important priority because any work that poured out from such vital and sacred values would be soaked in their blessing.

And once established, we vowed to never waver from such profound principles.

We have kept that promise. And we preserve the evidence that is necessary to ensure your continued faith in all we do.

Of course we wanted to develop a vision, an organisation and a brand that was powerful yet elegantly appealing in its intentions, soul and visual attractiveness.

But it was important that this beauty and richness of character was developed from within, from a meaningful and valuable heart, mind and soul. We did not want to have any association with a hollow facade that lacked substance and credibility.

We wanted to be Unquestionable.

So we did the work first, we understood our promise, we proved the existence of quality in our vision, we built trust, we served global human needs, we let the visual brand evolve organically until it depicted our collective soul, and hence, allowed the continuing Brand Story to write itself.

Now that we have built this path and presence, your participation and support will enable us to grow our reach and remit further. But when you participate in any capacity, you become a part of the story. You get to take some credit because you took some initiative with us, in the interest of All of Us.

Join Us. Support Us.

The Central Us University Logo

While undertaking all of the gruelling casework and evidence gathering background, it was important for us to be united under a visual symbol that gave us a sense of strength, inspired hope and promise, displayed the virtue, elegance and classiness of our operation, encouraged evolution and innovation, looked simple yet sharp, could stand the test of time, and informed us that more can flower and grow from within, the more one dedicates themselves to responsible and meaningful work.

Our Logo needed to be uniquely identifiable, appealing and attractive. We eventually converged upon a few variations of the final design and tested its resonance with people of all ages, backgrounds, and socio-demographic attributes.

It had to be able to bring together and unite anyone and everyone with a common sense of human values and belonging.

As worthwhile Global Citizens, You and Yours were at the centre of our hearts, minds and souls in brainstorming, designing and finalising processes of the resulting creation.

The visual symbol that captured and exemplified our collective work and human achievement needed to be one that each of us would be empowered, assured and excited to be associated with. We hope we have achieved this symbolic goal.

Join Us. Support Us.